With 20 years of experience in operating a sports facility, Palestra Fitness Spa, with the cooperation of Senkron Yazilim, designed a program required for a more quality and modern facility. Thanks to the project in which the Lapis spa, wellness and fitness solution was used, sales and after-sales performance monitoring has become more efficient at Palestra. Besides, a successful system has been created to track member information effectively and make reportings seamlessly.

Operating within Istanbul Marriott Hotel Asia, Palestra wished to increase its operational strength by leveraging both its sales power and experience, and the advantage of belonging to an international brand. In this sense, Lapis was the best solution to fully meet Palestra's needs.

Single-point management
With the Lapis solution, Palestra aims at increasing customer satisfaction; providing compact spa, fitness and pool services; developing a network of selected customers and making quality elimination among members; constantly monitoring member portfolio and consumption areas; checking sales team performance; leading competition in terms of trainings, innovations and campaigns which will continuously improve market share; monitoring member problems from a single point and providing solutions rapidly; in short, achieving a healthy growth and developing its service quality. The Palestra Lapis project, with its installation already completed, is expected to be finalized in 2011 after fine tuning.

Harmonious team
The positive and constructive approach of the Senkron team played an important role in realizing the project. Both companies carried out a very harmonious cooperation. During installation and design, meetings were held nearly every day. Individual meetings were organized with sales, reception, operation, spa and administration departments. The team convened regularly every month during the project, fulfilling its tasks rapidly. Lapis, implemented within the scope of the project, is now used for monitoring membership and facility utilization services.

Quality growth
Kenan Topuz, Director of Palestra Fitness Spa, says that their main mission is to make fine tuning for quality across the company and position the Palestra brand on stronger grounds. In this sense, the goals are to make more effective promotion for members, support employees more, achieve ultimate success in services such as sports, spa, pool and recreation, and enable personal development for executives in the team. Topuz continues: "We think that our brand will be ready for growth when it attains the desired service taste and incorporates enough of qualified leaders. Our goal is to achieve a quality and attentive growth, taking economic criteria into account as well."

About Palestra Fitness Spa
Established on an area of 3,500sqm, both closed and open, Palestra has 3 pools in total, 1 open garden pool, 1 open terrace pool and 1 closed pool; recreation areas; 2 turkish baths, 2 saunas, 2 steam baths and 1 jacuzzi; and 8 change rooms, 4 for men and 4 for women. The center offers pilates, yoga, spinning, aerobic classes, and features fitness track, cardio track and Mini Kids Club for children. Offering special VIP classes, Palestra is a compact recreation area with massage, beauty and skin care units. Providing service with a team of 40 people in winter and 60 in summer, the center offers its members the taste of recreating and renewing themselves.